The provocative blog on persuasion and marketing
Posted in Ideas, Observations on Dec 29th, 2009
I just read an inspiring blog post by Megan Heuer at Sirius Decisions called Five B2B Marketing Surprises From 2009. It inspired me to reflect on what I learned in 2009.
The biggest take-away for me is how great the marketing tools and techniques are today compared to just a few years ago. Consider:
Twitter (free) to [...]
Posted in Ideas, Observations on Mar 20th, 2009
Many of you know that I’m a big supporter of local businesses. Recently I’ve noticed I’m doing a lot of business with a company that is fifteen miles from my home. That company is Google.
Google has a number of great products and employs many of my neighbors. They are also a pre-eminent global business with [...]
We’re all thinking about it: how can we excel at our profession as we settle in for a prolonged period of economic challenges. I approach this topic with optimism, which means that I see many ways that the future will be better than the present.
Before drilling down into the tactics, I need to climb up [...]
Posted in Ideas, Observations, Sales on Feb 19th, 2009
Most people loathe conflict. So why do 87% of Canadian HR professionals believe that conflict can lead to positive outcomes?
Posted in Ideas, Observations, Persuasion on Feb 13th, 2009
Cognitive and biological science has demonstrated that our animal instincts replace human reasoning in the face of mortal threats. When individual survival is at stake, Charles Darwin trumps Adam Smith.
Instincts are powerful. They are put into practice without training or thought. But they aren’t always “right.” Those of us who’ve lived a little know that [...]
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