The provocative blog on persuasion and marketing
Posted in Persuasion, Sales, Web on Mar 16th, 2009
I envy the statistical information available to baseball managers. Elias Sports Bureau provides major league teams with clean and consistent data for every single pitch: who’s pitching, who’s hitting, pitch thrown, inning, count, temperature and much more.
Not so with marketing analytics statistics. The main limitation Web marketers face today is that the analysis data set [...]
Posted in Persuasion, Sales, Web on Mar 5th, 2009
Virtually everyone can agree that customer references are critical tools for B2B sales efforts. In my career I’ve headed up numerous reference programs, interviewed a number of heroes at customer sites and written a lot of success stories. The sales team could never get enough customer stories.
Did these programs drive sales results? Yes. Were they [...]
Posted in Observations, Web on Feb 5th, 2009
I’ve devoted several years of my career to creating sustainable businesses around open source technology.
I’m not an open source zealot by any means. Rather, I’m an optimistic capitalist that believes there is money to be made from transforming the way enterprise software is conceived, developed, marketed, deployed, supported and enhanced. I have deep personal connections [...]
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