Bill Freedman’s Soon To Be A Major Trend

Marketing gimmicks are the pornography of marketing: hard to define, but you know them when you see them. Learn why they can hurt your efforts and what you should be doing instead of generating gimmicks.

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I envy the statistical information available to baseball managers. Elias Sports Bureau provides major league teams with clean and consistent data for every single pitch: who’s pitching, who’s hitting, pitch thrown, inning, count, temperature and much more.
Not so with marketing analytics statistics. The main limitation Web marketers face today is that the analysis data set [...]

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Virtually everyone can agree that customer references are critical tools for B2B sales efforts. In my career I’ve headed up numerous reference programs, interviewed a number of heroes at customer sites and written a lot of success stories. The sales team could never get enough customer stories.
Did these programs drive sales results? Yes. Were they [...]

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We’re all thinking about it: how can we excel at our profession as we settle in for a prolonged period of economic challenges. I approach this topic with optimism, which means that I see many ways that the future will be better than the present.

Before drilling down into the tactics, I need to climb up [...]

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Conversion rate is the one of the most critical macro-level statistics and trends monitored by Web marketers. Simply put, conversion rate is the relationship between two easily measured quantities:

Tools like Webtrends, Omniture and Google Analytics simplify the collection and calculation of raw Web traffic and conversion rate. Investment decisions on lead generation campaigns and programs [...]

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