What Are the Collective CIO Priorities for 2014?

CIO Priorites in 2014? Who knows.For the past several years I’ve blogged about the Gartner Executive Program’s January announcement of Global CIO priorities for the coming year. Gartner would survey 2000+ CIOs and publish the findings. The announcement took the form of two lists. The first was a top 10 business priorities. The second was the top 10 technology priorities. My clients and I found these lists useful in understanding where  IT leaders focused their brain cycles and budgets.

This year, Gartner went a different direction with their January survey announcement,  “Taming the Digital Dragon.

“Digitalization, the third era of enterprise IT, is beginning, but most CIOs do not feel prepared for this next era.”

Yes, there was a large survey of 2,339 CIOs. Yes, they published a few statistics, such as “51 percent of CIOs are concerned that the digital torrent is coming faster than they can cope and 42 percent don’t feel that they have the talent needed to face this future.” However there are no lists, no trends and no basis for discussion.

What’s my take on this, you ask? Gartner is reaching for newer opportunities in strategy consulting for IT. In the process they are shedding a valuable operationally-focused report around vendor, budget and technology priorities within IT. Hey, it’s their decision what to do. I’m just saying that I miss the previous lists of CIO Priorities.

Bill’s Take on Potential CIO Priorities

My best hunch is that some of the following might be on CIOs’ minds:

Bill’s Picks
Prioritizing the “new four:” social, mobile, cloud and unstructured data, along side the “traditional three:” people processes and technology
Becoming as good at rapidly applying data to decision-making as Google and Amazon
Establishing policies to address mobile device proliferation, diversity, management and security
Becoming more hybrid and federated across Mobile, Desktop, Cloud and Data Center computing
Balancing disruptive innovation with operational predictability

What do you think about my list? Where do you think valid data will come from?  How are we going to have a public discussion of business and technology priorities without first having a rigorous data set? I wish I knew.

The Full List: 23 Varieties of Successful Web Conversion Offers

Your website should deliver your highest value and lowest cost business leads. People who find your site are interested in your business. People who stay on your site are engaged and developing trust. People who fill out a form on your site, sharing their contact information in exchange for something of value, are gold.

Web Conversion Offers

To mine gold, your web site needs to offer two things:

  • One or more registration forms
  • Relevant content that visitors want

Below is the full list of 23 successful web conversion offers, sorted by category:

Information Downloads

  1. White papers
  2. Tip sheets
  3. Software
  4. Apps

Registrations

  1. Webinar sign-up
  2. Cloud account on your site
  3. Trial request

Activities

  1. ROI calculator
  2. Webinar attendance
  3. Meet-up attendance
  4. Hack-a-thons
  5. Software usage

Subscriptions

  1. Newsletter signup
  2. Mailing list signup
  3. Blog or podcast RSS subscription
  4. Social media “like,” “follow” or “channel subscription”

Access

  1. Contact us
  2. Request a demo
  3. Meeting request
  4. Free consultation
  5. Contest entry
  6. Claim a discount
  7. Inbound call to sales

Picking offers for your business is a very important decision and should flow naturally from your marketing strategy. One size doesn’t fit all. A free trial may make sense for a software developer but not for a business decision-maker. Make sure you have content for all potential buyers.

Keep one more thing in mind: conversions happen in the buyer’s mind and only gets measured on your web site. To earn a conversion, you first need to prove that your business is trustworthy, honest and helpful.

What’s Not on the Web Conversion Offers List

The following types of helpful web content are not listed as conversion offers because it should just be freely available. Somethings, even some valuable things, you just need to share freely. Make the following content freely available to inform, engage and build customer trust:

  1. Product specs and data sheets
  2. Announcements and press releases
  3. Customer success stories
  4. Endorsements
  5. Infographics
  6. Sizzle videos

Are you using other types web conversion offers to generate leads? Share below!