{"id":1076,"date":"2014-03-06T18:55:09","date_gmt":"2014-03-07T02:55:09","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=1076"},"modified":"2014-03-06T19:02:05","modified_gmt":"2014-03-07T03:02:05","slug":"getty-images","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/","title":{"rendered":"Getty Images New Embedding Policy: I&#8217;m Excited!"},"content":{"rendered":"<p>I&#8217;m pretty good at stringing together some words to tell a story. Images? I&#8217;m not as good at creating those. I like images a lot which is why I&#8217;m excited about Getty Images announcement that it&#8217;s allowing bloggers and social media users to embed selected Getty Images at no charge.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/embed.gettyimages.com\/embed\/460580249?et=QByRK55guUCxa_knivUuxw&amp;sig=Yb_j8Nvy9uDdmrYp2FB8qi6lbsbJCeYLG5m89wJXXSs=\" height=\"407\" width=\"507\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Images improve stories. They add texture and dimension. They set a mood. And images get into the reader&#8217;s brain more quickly than words.<\/p>\n<p>Getty Images Library is huge and spans a range of topics, events, people, places, emotions and situations. So when I&#8217;m looking to emphasize an idea, I now have ready access to a large set of visual messages that can be embedded without having to either consult a lawyer or open a wallet.<\/p>\n<p>I sense this is good business for Getty Images, too. It&#8217;s safe to say this policy change will drive more people to their site. \u00a0Like most good marketers Getty Images is confident that they can convert visitors into customers. And if they are good modern marketers, they have a predictive model in place that helps them reliably forecast a rosier future. <\/p>\n<p>Remember, the agreement allows you to embed images only. No derivative works. No customization. No mash-ups. No white label. No offline use. For those you need to license images. <\/p>\n<h2>Getty Images: New Tool, Not a Replacement for Custom Design<\/h2>\n<p>As excited as I am about <a href=\"http:\/\/www.gettyimages.com\/Creative\/Frontdoor\/embed\">Getty Images new embedding policy<\/a>, I&#8217;m still improving my visual design skills, taking more photographs and keeping my licenses for <a href=\"http:\/\/www.bohemiancoding.com\/sketch\/\">Sketch<\/a> and <a href=\"http:\/\/www.pixelmator.com\/\">Pixelmator<\/a>. There just are too many times when only a custom image will do. A few examples:<\/p>\n<div style=\"float:right;margin-left:15px;\"><iframe loading=\"lazy\" src=\"\/\/embed.gettyimages.com\/embed\/464620595?et=kFKfq8gnHUK66k21bLfBew&#038;sig=K2N68cGN9qJGNMsj7ga1diGdzE9WDkcRAN1WFw0Q_nU=\" width=\"400\" height=\"669\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<ul>\n<li>Fact-based charts<\/li>\n<li>Gradient backgrounds<\/li>\n<li>Icons<\/li>\n<li>Specialized items like email headers<\/li>\n<li>Presentation slides<\/li>\n<li>Search Engine Optimization (image &#8220;alt&#8221; tags)<\/li>\n<\/ul>\n<p>&#8230; and much much more.<\/p>\n<p>Today, however, is a day to be joyful about the new possibilities. My keyword searches have found many spectacular images. I feel like a kid excited about the future. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m pretty good at stringing together some words to tell a story. Images? I&#8217;m not as good at creating those. I like images a lot which is why I&#8217;m excited about Getty Images announcement that it&#8217;s allowing bloggers and social media users to embed selected Getty Images at no charge. Images improve stories. They add [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,43],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","hentry","category-persuasion","category-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getty Images New Embedding Policy: I&#039;m Excited! | Bill Freedman&#039;s Soon to be a Major Trend<\/title>\n<meta name=\"description\" content=\"Getty Images makes much of its photo portfolio free to use. I&#039;m excited. Here&#039;s why you should be excited too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getty Images New Embedding Policy: I&#039;m Excited! | Bill Freedman&#039;s Soon to be a Major Trend\" \/>\n<meta property=\"og:description\" content=\"Getty Images makes much of its photo portfolio free to use. I&#039;m excited. Here&#039;s why you should be excited too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/\" \/>\n<meta property=\"og:site_name\" content=\"Bill Freedman&#039;s Soon to be a Major Trend\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-07T02:55:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-07T03:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bill Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freedman1\" \/>\n<meta name=\"twitter:site\" content=\"@freedman1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/\"},\"author\":{\"name\":\"Bill Freedman\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"headline\":\"Getty Images New Embedding Policy: I&#8217;m Excited!\",\"datePublished\":\"2014-03-07T02:55:09+00:00\",\"dateModified\":\"2014-03-07T03:02:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/\"},\"wordCount\":337,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"articleSection\":[\"Bill Freedman\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/\",\"name\":\"Getty Images New Embedding Policy: I'm Excited! | Bill Freedman&#039;s Soon to be a Major Trend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\"},\"datePublished\":\"2014-03-07T02:55:09+00:00\",\"dateModified\":\"2014-03-07T03:02:05+00:00\",\"description\":\"Getty Images makes much of its photo portfolio free to use. I'm excited. Here's why you should be excited too.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/getty-images\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getty Images New Embedding Policy: I&#8217;m Excited!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\",\"name\":\"Bill Freedman's Soon to be a Major Trend\",\"description\":\"The provocative blog on persuasion and marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\",\"name\":\"Bill Freedman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"contentUrl\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"width\":1200,\"height\":628,\"caption\":\"Bill Freedman\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\"},\"description\":\"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.\",\"sameAs\":[\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/bill-freedman\\\/\",\"https:\\\/\\\/x.com\\\/freedman1\"],\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/author\\\/bill-freedman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getty Images New Embedding Policy: I'm Excited! | Bill Freedman&#039;s Soon to be a Major Trend","description":"Getty Images makes much of its photo portfolio free to use. I'm excited. Here's why you should be excited too.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/","og_locale":"en_US","og_type":"article","og_title":"Getty Images New Embedding Policy: I'm Excited! | Bill Freedman&#039;s Soon to be a Major Trend","og_description":"Getty Images makes much of its photo portfolio free to use. I'm excited. Here's why you should be excited too.","og_url":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/","og_site_name":"Bill Freedman&#039;s Soon to be a Major Trend","article_published_time":"2014-03-07T02:55:09+00:00","article_modified_time":"2014-03-07T03:02:05+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","type":"image\/png"}],"author":"Bill Freedman","twitter_card":"summary_large_image","twitter_creator":"@freedman1","twitter_site":"@freedman1","twitter_misc":{"Written by":"Bill Freedman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/#article","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/"},"author":{"name":"Bill Freedman","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"headline":"Getty Images New Embedding Policy: I&#8217;m Excited!","datePublished":"2014-03-07T02:55:09+00:00","dateModified":"2014-03-07T03:02:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/"},"wordCount":337,"commentCount":2,"publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"articleSection":["Bill Freedman","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/","url":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/","name":"Getty Images New Embedding Policy: I'm Excited! | Bill Freedman&#039;s Soon to be a Major Trend","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website"},"datePublished":"2014-03-07T02:55:09+00:00","dateModified":"2014-03-07T03:02:05+00:00","description":"Getty Images makes much of its photo portfolio free to use. I'm excited. Here's why you should be excited too.","breadcrumb":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/getty-images\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.showcasemarketing.com\/ideablog\/"},{"@type":"ListItem","position":2,"name":"Getty Images New Embedding Policy: I&#8217;m Excited!"}]},{"@type":"WebSite","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website","url":"https:\/\/www.showcasemarketing.com\/ideablog\/","name":"Bill Freedman's Soon to be a Major Trend","description":"The provocative blog on persuasion and marketing","publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.showcasemarketing.com\/ideablog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa","name":"Bill Freedman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","url":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","contentUrl":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","width":1200,"height":628,"caption":"Bill Freedman"},"logo":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png"},"description":"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.","sameAs":["http:\/\/www.showcasemarketing.com\/ideablog\/bill-freedman\/","https:\/\/x.com\/freedman1"],"url":"https:\/\/www.showcasemarketing.com\/ideablog\/author\/bill-freedman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}