{"id":147,"date":"2009-03-20T14:46:47","date_gmt":"2009-03-20T21:46:47","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=147"},"modified":"2017-03-06T15:22:02","modified_gmt":"2017-03-06T23:22:02","slug":"google-the-local-firm-that-permeates-my-life","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/google-the-local-firm-that-permeates-my-life\/","title":{"rendered":"Google: the Local Business that Permeates My Life"},"content":{"rendered":"<p>Many of you know that I\u2019m a big supporter of local businesses. Recently I\u2019ve noticed I\u2019m doing a lot of business with a company that is fifteen miles from my home. That company is Google.<\/p>\n<p>Google has a number of great products and employs many of my neighbors. They are also a pre-eminent global business with users and customers in every corner of cyberspace and the globe.<\/p>\n<p>As I upgraded my Grand Central account to Google Voice, I took inventory of the <a href=\"http:\/\/www.google.com\/intl\/en\/options\/\" target=\"_blank\">Google Products<\/a> I use every day. They include:<\/p>\n<ul>\n<li>Google Adsense<a href=\"http:\/\/www.google.com\/intl\/en\/options\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-149\" title=\"google_logo\" src=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/03\/google_logo-300x200.png\" alt=\"google_logo\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/03\/google_logo-300x200.png 300w, https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/03\/google_logo.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/li>\n<li>Google AdWords<\/li>\n<li>Google Alerts<\/li>\n<li>Google Analytics<\/li>\n<li>Google Chrome<\/li>\n<li>Google Mail<\/li>\n<li>Google Maps<\/li>\n<li>Google Reader<\/li>\n<li>Google Search<\/li>\n<li>Google Talk<\/li>\n<li>Google Toolbar<\/li>\n<li>Google Voice<\/li>\n<li>Google Webmaster Tools<\/li>\n<li>800-GOOG-411<\/li>\n<\/ul>\n<p>The interesting thing about my relationship with Google is that I pay them for one product (Google AdWords) they pay me for one product (Google Adsense). Everything else is no charge. Privacy advocates point out that I\u2019m \u201cpaying\u201d for these services by disclosing personal information about myself. My position is a bit different. I\u2019ve accepted that there is no meaningful privacy on the Internet.\u00a0 Everything we do on the Internet is closely monitored and analyzed so that someone can make an incremental buck.<\/p>\n<p>In most parts of America and the world, Google is not a local business. It is a global competitor that is out-competing local institutions from newspapers to software companies with a unique business model. I\u2019m able to reconcile my buy local bias with heavy usage of Google technology. Their products are good, they feed the local economy and they inspire innovation and excellence. I guess I\u2019m comfortable living in a very competitive neighborhood.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of you know that I\u2019m a big supporter of local businesses. Recently I\u2019ve noticed I\u2019m doing a lot of business with a company that is fifteen miles from my home. That company is Google. Google has a number of great products and employs many of my neighbors. They are also a pre-eminent global business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[41,42],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-ideas","category-observations","tag-google","tag-local-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google: the Local Business that Permeates My Life | Bill Freedman&#039;s Soon to be a Major Trend<\/title>\n<meta name=\"description\" content=\"I&#039;m a big supporter of local business. 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