{"id":17,"date":"2009-01-07T11:53:56","date_gmt":"2009-01-07T18:53:56","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=17"},"modified":"2017-03-30T09:57:12","modified_gmt":"2017-03-30T16:57:12","slug":"what-optimists-do-in-2009","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/what-optimists-do-in-2009\/","title":{"rendered":"What Optimists Do in 2009"},"content":{"rendered":"<p>As an enterprise software entrepreneur, American, father, husband and optimist, here is where I&#8217;m directing my personal energies in 2009:<\/p>\n<p><strong>Innovate. <\/strong>There is no recession on innovation. Things like economic uncertainty, instability in our financial markets and the housing crisis are widely reported. These developments are clearly depressing but not under our immediate control. That is why I&#8217;m continuing to process the depressing information, but focusing my personal creativity, enthusiasm and industry on producing innovative products, services and solutions.<\/p>\n<p><strong>Participate in global and local communities. <\/strong>Web 2.0 has made the world smaller, which is great. Technology has made it easier to communicate, collaborate and transact business around the globe. We are all richer for these new connections. One of the unfortunate by-products of globalization is a &#8220;crowding out&#8221; of local activities, institutions and businesses. Global is good, but so is local. I&#8217;m participating in both spheres.<\/p>\n<p><strong>Contribute your abundance generously. <\/strong>The lessons of early economists remain true today. Specialize. Create value within your specialization. Trade your created value with others for personal and communal enrichment. What do you have in abundance today: time, skill, finances, ideas or something else. Figure out how to get your abundance into circulation.<br \/>\n<strong><br \/>\nManage scarce resources carefully.<\/strong> Optimism isn&#8217;t blind. It&#8217;s pragmatic. In a recent <a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2009\/01\/03\/BUIU152QNS.DTL\">San Francisco Chronicle<\/a> interview <a href=\"http:\/\/www.benchmark.com\/sv\/general_partners\/gurley.shtml\">Benchmark Capital partner Bill Gurley<\/a> wisely stated, &#8220;in market downturns, frugality is not only a virtue, but also it could be the difference between survival and failure.&#8221; Understand what&#8217;s scarce. Cash savings, fossil fuels and the environment are under scrutiny in our household.<\/p>\n<p><strong>Improve education. <\/strong>Education is America&#8217;s greatest industry. Our universities are coveted around the world and our commitment to providing K-12 education to all residents is one of the greatest public policy practices in human history. Sadly, public education is in need of a strategic overhaul, increased funding, better public relations and increased participation from parents and communities. Every investment I&#8217;ve made in education has provided a spectacular economic return and has made me happy. I want the same for my children and everyone&#8217;s children.<\/p>\n<p>Comments and contributions to this discussion on optimism are encouraged!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an enterprise software entrepreneur, American, father, husband and optimist, here is where I&#8217;m directing my personal energies in 2009: Innovate. There is no recession on innovation. Things like economic uncertainty, instability in our financial markets and the housing crisis are widely reported. These developments are clearly depressing but not under our immediate control. That [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-ideas","category-observations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Optimists Do in 2009 | Bill Freedman&#039;s Soon to be a Major Trend<\/title>\n<meta name=\"description\" content=\"Optimism transcends recession, risk or uncertainty. 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