{"id":182,"date":"2009-12-29T08:37:55","date_gmt":"2009-12-29T15:37:55","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=182"},"modified":"2017-02-22T14:31:08","modified_gmt":"2017-02-22T22:31:08","slug":"its-a-great-time-to-be-a-professional-marketer","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/its-a-great-time-to-be-a-professional-marketer\/","title":{"rendered":"It&#8217;s a Great Time to Be a Professional Marketer"},"content":{"rendered":"<p>I just read an inspiring blog post by Megan Heuer at Sirius Decisions called Five B2B Marketing Surprises From 2009. It inspired me to reflect on what I learned in 2009.<\/p>\n<p>The biggest take-away for me is how great the marketing tools and techniques are today compared to just a few years ago. Consider:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.twitter.com\" target=\"_blank\">Twitter<\/a> (free) to quickly inform and inspire your network<\/li>\n<li><a href=\"http:\/\/www.wordpress.org\" target=\"_blank\">WordPress<\/a> (free) to quickly publish blogs and websites. Additional shout-outs to the vibrant community of WordPress developers contributing plug-ins and themes.<\/li>\n<li><a href=\"http:\/\/www.marketo.com\" target=\"_blank\">Marketo<\/a> (pricey, but valuable) which teases out the marketing automation functions and processes from general CRM\/sales force automation<\/li>\n<li><a href=\"http:\/\/salesforce.com\" target=\"_blank\">Salesforce.com<\/a> (pricey, but valuable) for providing an easy to deploy, easy to manage and sales-rep-friendly tool for automating corporate processes for managing customer relationships and the sales process.<\/li>\n<li><a href=\"http:\/\/www.microsoft.com\/office\" target=\"_blank\">Microsoft Office<\/a> (not free), especially Word and Excel, for creating content and managing campaigns. I certainly enjoy using many of the newer tools, but, let&#8217;s face it, most of us document the bulk of our original thinking and planning using these tools.<\/li>\n<li><a href=\"http:\/\/www.google.com\/analytics\" target=\"_blank\">Google Analytics<\/a> (free) to measure and analyze your web traffic and visitor trends.<\/li>\n<\/ul>\n<p>Not as neat as the tools listed above is the emergence of multi-media publishing. The web is no longer just a medium of the written word. Podcasts, videos, photos, illustrations&#8211;even animations and web apps are increasing in popularity among prospects and customers. More on this topic at a later date&#8230;<\/p>\n<p>Improved tools are important, but only when combined with a solid foundation of marketing professionalism. Great results are equally dependent on your sound (and stable) strategy, enduring processes and measurements.<\/p>\n<p>The bottleneck in marketing continues to be the pace of creation of relevant, timely and persuasive content. I guess this means that the pace of marketing is limited by the imagination and creativity of the marketing team&#8230;.a very nice thought.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read an inspiring blog post by Megan Heuer at Sirius Decisions called Five B2B Marketing Surprises From 2009. It inspired me to reflect on what I learned in 2009. The biggest take-away for me is how great the marketing tools and techniques are today compared to just a few years ago. Consider: Twitter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","hentry","category-ideas","category-observations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s a Great Time to Be a Professional Marketer | Bill Freedman&#039;s Soon to be a Major Trend<\/title>\n<meta name=\"description\" content=\"Twitter, Wordpress, Marketo, Salesforce.com, Google Analytics and Microsoft Office combined with marketing discipline make it a great time to be a professional marketer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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