David Armano<\/a><\/p><\/div>\nThe chart puts its focus on article length (and perhaps the quantity of postings and\/or impressions). The chart is silent on quality.<\/p>\n
Great ideas have always been distilled to their essence through pity catchphrases. With social media, any idea, even before it’s refined (let alone great) is distilled for social network impact. The network for disseminating ideas is becoming more powerful than ideas themselves.<\/p>\n
This is a new challenge for the creator and innovator. When is an idea ready to be published? What are readers’ expectations for quality and accuracy of new ideas? Does it help or hurt your reputation to publish many unrefined ideas? Is your idea sharing risk tolerance dependent on the size and nature of your social network? Are facts and accuracy destined to become endangered species during the social media era?<\/p>\n
I don’t know, but I’m going to publish this now and refine it later. My sense of optimism suggests that we’ll muddle through.<\/p>\n","protected":false},"excerpt":{"rendered":"
I love this chart. Not only is it funny, it gets to the core of how the\u00a0social media era is disrupting creativity. The chart puts its focus on article length (and perhaps the quantity of postings and\/or impressions). The chart is silent on quality. Great ideas have always been distilled to their essence through pity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,3],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-persuasion","category-observations","category-web"],"yoast_head":"\n
Ideas in the Social Media Era: Publish Early and Often<\/title>\n<meta name=\"description\" content=\"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas in the Social Media Era: Publish Early and Often\" \/>\n<meta property=\"og:description\" content=\"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Bill Freedman's Soon to be a Major Trend\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-23T05:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-08T19:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg\" \/>\n<meta name=\"author\" content=\"Bill Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freedman1\" \/>\n<meta name=\"twitter:site\" content=\"@freedman1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/\"},\"author\":{\"name\":\"Bill Freedman\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\"},\"headline\":\"Ideas in the Social Media Era: I’ll Get It Right the 5th Time\",\"datePublished\":\"2011-01-23T05:39:35+00:00\",\"dateModified\":\"2017-03-08T19:41:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/history-of-micro-media-266x300.jpg\",\"articleSection\":[\"Bill Freedman\",\"Observations\",\"Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/\",\"name\":\"Ideas in the Social Media Era: Publish Early and Often\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/history-of-micro-media-266x300.jpg\",\"datePublished\":\"2011-01-23T05:39:35+00:00\",\"dateModified\":\"2017-03-08T19:41:49+00:00\",\"description\":\"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/history-of-micro-media-266x300.jpg\",\"contentUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/history-of-micro-media-266x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ideas in the Social Media Era: I’ll Get It Right the 5th Time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\",\"name\":\"Bill Freedman's Soon to be a Major Trend\",\"description\":\"The provocative blog on persuasion and marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\",\"name\":\"Bill Freedman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"contentUrl\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"width\":1200,\"height\":628,\"caption\":\"Bill Freedman\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\"},\"description\":\"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.\",\"sameAs\":[\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/bill-freedman\\\/\",\"https:\\\/\\\/x.com\\\/freedman1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\",\"name\":\"Bill Freedman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"caption\":\"Bill Freedman\"},\"sameAs\":[\"http:\\\/\\\/www.showcasemarketing.com\",\"https:\\\/\\\/x.com\\\/freedman1\"],\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ideas in the Social Media Era: Publish Early and Often","description":"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/","og_locale":"en_US","og_type":"article","og_title":"Ideas in the Social Media Era: Publish Early and Often","og_description":"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.","og_url":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/","og_site_name":"Bill Freedman's Soon to be a Major Trend","article_published_time":"2011-01-23T05:39:35+00:00","article_modified_time":"2017-03-08T19:41:49+00:00","og_image":[{"url":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg","type":"","width":"","height":""}],"author":"Bill Freedman","twitter_card":"summary_large_image","twitter_creator":"@freedman1","twitter_site":"@freedman1","twitter_misc":{"Written by":"Bill Freedman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#article","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/"},"author":{"name":"Bill Freedman","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/41f9dd00ef8489bb4a0ed92d8d94a291"},"headline":"Ideas in the Social Media Era: I’ll Get It Right the 5th Time","datePublished":"2011-01-23T05:39:35+00:00","dateModified":"2017-03-08T19:41:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/"},"wordCount":219,"commentCount":0,"publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"image":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#primaryimage"},"thumbnailUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg","articleSection":["Bill Freedman","Observations","Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/","url":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/","name":"Ideas in the Social Media Era: Publish Early and Often","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#primaryimage"},"image":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#primaryimage"},"thumbnailUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg","datePublished":"2011-01-23T05:39:35+00:00","dateModified":"2017-03-08T19:41:49+00:00","description":"In the Social Media Era, its never been easier to publish your idea quickly and refine later. See how to make this practice work for your important ideas.","breadcrumb":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#primaryimage","url":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg","contentUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/the-art-of-public-refinement-ill-get-it-right-the-5th-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.showcasemarketing.com\/ideablog\/"},{"@type":"ListItem","position":2,"name":"Ideas in the Social Media Era: I’ll Get It Right the 5th Time"}]},{"@type":"WebSite","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website","url":"https:\/\/www.showcasemarketing.com\/ideablog\/","name":"Bill Freedman's Soon to be a Major Trend","description":"The provocative blog on persuasion and marketing","publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.showcasemarketing.com\/ideablog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa","name":"Bill Freedman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","url":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","contentUrl":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","width":1200,"height":628,"caption":"Bill Freedman"},"logo":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png"},"description":"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.","sameAs":["http:\/\/www.showcasemarketing.com\/ideablog\/bill-freedman\/","https:\/\/x.com\/freedman1"]},{"@type":"Person","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/41f9dd00ef8489bb4a0ed92d8d94a291","name":"Bill Freedman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","caption":"Bill Freedman"},"sameAs":["http:\/\/www.showcasemarketing.com","https:\/\/x.com\/freedman1"],"url":"https:\/\/www.showcasemarketing.com\/ideablog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":0,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Social](\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2011\/01\/history-of-micro-media-266x300.jpg\")