{"id":89,"date":"2009-02-24T11:42:51","date_gmt":"2009-02-24T18:42:51","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=89"},"modified":"2017-03-23T13:46:09","modified_gmt":"2017-03-23T20:46:09","slug":"a-fresh-look-at-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/","title":{"rendered":"A Fresh Look at Conversion Rate"},"content":{"rendered":"<p>Conversion rate is the one of the most critical macro-level statistics and trends monitored by Web marketers. Simply put, conversion rate is the relationship between two easily measured quantities:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-119 aligncenter\" title=\"conversion rate formula\" src=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png\" alt=\"conversion rate formula\" width=\"300\" height=\"102\" srcset=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png 300w, https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2.png 434w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Tools like <a href=\"http:\/\/www.webtrends.com\/\" target=\"_blank\">Webtrends<\/a>, <a href=\"http:\/\/www.omniture.com\" target=\"_blank\">Omniture<\/a> and <a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a> simplify the collection and calculation of raw Web traffic and conversion rate. Investment decisions on lead generation campaigns and programs are now based on hard numbers such as conversion rate and program cost.<\/p>\n<p>The easy job for the marketing team is establishing a &#8220;natural conversion rate&#8221; for your brand, products and company. Just implement an analytics tool, create conversion forms on your site or e-store and measure the results. The harder job, and the true measure of marketing success, is to steadily improve your conversion rate over time.<\/p>\n<p>Improving your conversion rate at the macro level means that you&#8217;ve improved your effectiveness in one or more of identifying prospective customers, creating affinity with your brand and changing the individual behavior of Web visitors.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-93\" title=\"brain_image\" src=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/brain_image.png\" alt=\"brain_image\" width=\"303\" height=\"227\" srcset=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/brain_image.png 433w, https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/brain_image-300x225.png 300w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/p>\n<p><strong>Conversions \u009dhappen in buyers&#8217; heads and are only measured on your web site. <\/strong>Changing people&#8217;s behavior by getting them to consider and purchase a new product is a difficult and worthy marketing task. Think about it: do you give out your email address and name with each and every site you visit? Do you want site owners to contact you after your first visit to the web site?<\/p>\n<h3>Improving Conversion Rate: the <em>Real<\/em> Job of Marketing<\/h3>\n<p>Knowing your conversion rate is one thing. Having the skills to improve and optimize conversion rates over time is the real job of marketing. Communicating information of value, establishing trust and persuasion are the critical and harder tasks that require significant attention, deliberation and skill. Without an analytics tool hard-wired to customer brains, skill, experience, artistry and tenacity remain essential marketing skills.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate is the one of the most critical macro-level statistics and trends monitored by Web marketers. Simply put, conversion rate is the relationship between two easily measured quantities: Tools like Webtrends, Omniture and Google Analytics simplify the collection and calculation of raw Web traffic and conversion rate. Investment decisions on lead generation campaigns and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[32,33,34],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-persuasion","category-sales","tag-conversion-rate","tag-web-analytics","tag-web-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Fresh Look at Conversion Rate<\/title>\n<meta name=\"description\" content=\"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Fresh Look at Conversion Rate\" \/>\n<meta property=\"og:description\" content=\"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Bill Freedman&#039;s Soon to be a Major Trend\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-24T18:42:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-23T20:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png\" \/>\n<meta name=\"author\" content=\"Bill Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freedman1\" \/>\n<meta name=\"twitter:site\" content=\"@freedman1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/\"},\"author\":{\"name\":\"Bill Freedman\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\"},\"headline\":\"A Fresh Look at Conversion Rate\",\"datePublished\":\"2009-02-24T18:42:51+00:00\",\"dateModified\":\"2017-03-23T20:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/\"},\"wordCount\":305,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/conversion_rate2-300x102.png\",\"keywords\":[\"conversion rate\",\"web analytics\",\"web marketing\"],\"articleSection\":[\"Bill Freedman\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/\",\"name\":\"A Fresh Look at Conversion Rate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/conversion_rate2-300x102.png\",\"datePublished\":\"2009-02-24T18:42:51+00:00\",\"dateModified\":\"2017-03-23T20:46:09+00:00\",\"description\":\"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/conversion_rate2-300x102.png\",\"contentUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/conversion_rate2-300x102.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/a-fresh-look-at-conversion-rate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Fresh Look at Conversion Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/\",\"name\":\"Bill Freedman's Soon to be a Major Trend\",\"description\":\"The provocative blog on persuasion and marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\",\"name\":\"Bill Freedman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"contentUrl\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\",\"width\":1200,\"height\":628,\"caption\":\"Bill Freedman\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/freedman-social_1200x628.png\"},\"description\":\"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.\",\"sameAs\":[\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/bill-freedman\\\/\",\"https:\\\/\\\/x.com\\\/freedman1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\",\"name\":\"Bill Freedman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg\",\"caption\":\"Bill Freedman\"},\"sameAs\":[\"http:\\\/\\\/www.showcasemarketing.com\",\"https:\\\/\\\/x.com\\\/freedman1\"],\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Fresh Look at Conversion Rate","description":"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"A Fresh Look at Conversion Rate","og_description":"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.","og_url":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/","og_site_name":"Bill Freedman&#039;s Soon to be a Major Trend","article_published_time":"2009-02-24T18:42:51+00:00","article_modified_time":"2017-03-23T20:46:09+00:00","og_image":[{"url":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png","type":"","width":"","height":""}],"author":"Bill Freedman","twitter_card":"summary_large_image","twitter_creator":"@freedman1","twitter_site":"@freedman1","twitter_misc":{"Written by":"Bill Freedman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/"},"author":{"name":"Bill Freedman","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/41f9dd00ef8489bb4a0ed92d8d94a291"},"headline":"A Fresh Look at Conversion Rate","datePublished":"2009-02-24T18:42:51+00:00","dateModified":"2017-03-23T20:46:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/"},"wordCount":305,"commentCount":1,"publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"image":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#primaryimage"},"thumbnailUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png","keywords":["conversion rate","web analytics","web marketing"],"articleSection":["Bill Freedman","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/","url":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/","name":"A Fresh Look at Conversion Rate","isPartOf":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#primaryimage"},"thumbnailUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png","datePublished":"2009-02-24T18:42:51+00:00","dateModified":"2017-03-23T20:46:09+00:00","description":"Take a fresh look at conversion rate: the ratio of event completions and audience size. Learn where conversions happen and where they are measured.","breadcrumb":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#primaryimage","url":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png","contentUrl":"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2009\/02\/conversion_rate2-300x102.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/a-fresh-look-at-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.showcasemarketing.com\/ideablog\/"},{"@type":"ListItem","position":2,"name":"A Fresh Look at Conversion Rate"}]},{"@type":"WebSite","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#website","url":"https:\/\/www.showcasemarketing.com\/ideablog\/","name":"Bill Freedman's Soon to be a Major Trend","description":"The provocative blog on persuasion and marketing","publisher":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.showcasemarketing.com\/ideablog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/9ca1625573d9ad9edcde2af04f6862aa","name":"Bill Freedman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","url":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","contentUrl":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png","width":1200,"height":628,"caption":"Bill Freedman"},"logo":{"@id":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2024\/01\/freedman-social_1200x628.png"},"description":"Enterprise software and marketing start-up exec with a passion for building marketing teams, creating content and scaling marketing ops with digital technology. Turning innovation into revenue since 1988.","sameAs":["http:\/\/www.showcasemarketing.com\/ideablog\/bill-freedman\/","https:\/\/x.com\/freedman1"]},{"@type":"Person","@id":"https:\/\/www.showcasemarketing.com\/ideablog\/#\/schema\/person\/41f9dd00ef8489bb4a0ed92d8d94a291","name":"Bill Freedman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e74b08c27ea5af6414d88706ec01e9466e91a6227eb551d965a9a68ca6ed563?s=96&d=blank&r=pg","caption":"Bill Freedman"},"sameAs":["http:\/\/www.showcasemarketing.com","https:\/\/x.com\/freedman1"],"url":"https:\/\/www.showcasemarketing.com\/ideablog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.showcasemarketing.com\/ideablog\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}