{"id":9,"date":"2023-10-20T10:51:09","date_gmt":"2023-10-20T17:51:09","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=9"},"modified":"2024-05-09T12:15:55","modified_gmt":"2024-05-09T19:15:55","slug":"rereading-geoffery-moores-crossing-the-chasm","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/rereading-geoffery-moores-crossing-the-chasm\/","title":{"rendered":"Rereading Geoffery Moore&#8217;s Crossing the Chasm"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-78214 size-full\" src=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2023\/10\/Chossing-the-chasm-cover.jpg\" alt=\"Geoffery Moore's Crossing the Chasm\" width=\"150\" height=\"229\" \/><\/p>\n<p>I remember reading Geoffery Moore&#8217;s <a href=\"https:\/\/en.wikipedia.org\/wiki\/Crossing_the_Chasm\" target=\"_blank\" rel=\"noopener\"><em>Crossing the Chasm <\/em><\/a>when it originally came out in 1991. At the time it seemed like a useful statement of obvious regarding market and product maturity with useful suggestions on how to move beyond selling to early adopters. His &#8220;revised&#8221; technology adoption life-cycle and &#8220;whole product&#8221; marketing became core parts of my practice of marketing. The book sat on my bookshelf, unopened for years&#8230;until last week.<\/p>\n<p>I was asked by a client (recently funded and still in stealth mode) to help clarify the opportunities for integrating their new service with an established market leader. The assignment sparked a memory of <em>Crossing the Chasm<\/em>&#8216;s pen-based computer example and a sample user, Jerome. I pulled the book off the shelf. Nostalgically, I scanned the book. I then read the discussion target-customer characterization. Wow. Fifteen years after its original release, the analytical framework and lessons remain useful and fresh.<\/p>\n<p>In this case, the <em>Crossing the Chasm <\/em>model helped me deliver sound product marketing deliverables. Using the framework, I was able to quickly articulate some powerful use cases which were fairly easy to validate.<\/p>\n<p>The client and I still have more work to do before launching the company and the product. Following the ideas in Geoffery Moore&#8217;s Crossing the Chasm\u00a0enabled us to forge agreement on target customers, key investment areas and whole product issues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I remember reading Geoffery Moore&#8217;s Crossing the Chasm when it originally came out in 1991. At the time it seemed like a useful statement of obvious regarding market and product maturity with useful suggestions on how to move beyond selling to early adopters. His &#8220;revised&#8221; technology adoption life-cycle and &#8220;whole product&#8221; marketing became core parts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-ideas","category-observations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rereading Geoffery Moore&#039;s Crossing the Chasm | Bill Freedman&#039;s Soon to be a Major Trend<\/title>\n<meta name=\"description\" content=\"Geoffery Moore&#039;s Crossing the Chasm remains valuable. 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Learn pioneering ideas like technology adoption life-cycle and whole product definition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/rereading-geoffery-moores-crossing-the-chasm\/\" \/>\n<meta property=\"og:site_name\" content=\"Bill Freedman&#039;s Soon to be a Major Trend\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T17:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T19:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2023\/10\/Chossing-the-chasm-cover.jpg\" \/>\n<meta name=\"author\" content=\"Bill Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freedman1\" \/>\n<meta name=\"twitter:site\" content=\"@freedman1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/\"},\"author\":{\"name\":\"Bill Freedman\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\"},\"headline\":\"Rereading Geoffery Moore&#8217;s Crossing the Chasm\",\"datePublished\":\"2023-10-20T17:51:09+00:00\",\"dateModified\":\"2024-05-09T19:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/\"},\"wordCount\":236,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Chossing-the-chasm-cover.jpg\",\"articleSection\":[\"Ideas\",\"Observations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/\",\"name\":\"Rereading Geoffery Moore's Crossing the Chasm | Bill Freedman&#039;s Soon to be a Major Trend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/rereading-geoffery-moores-crossing-the-chasm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Chossing-the-chasm-cover.jpg\",\"datePublished\":\"2023-10-20T17:51:09+00:00\",\"dateModified\":\"2024-05-09T19:15:55+00:00\",\"description\":\"Geoffery Moore's Crossing the Chasm remains valuable. 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