{"id":964,"date":"2013-12-09T11:08:50","date_gmt":"2013-12-09T19:08:50","guid":{"rendered":"http:\/\/www.showcasemarketing.com\/ideablog\/?p=964"},"modified":"2024-03-20T12:19:38","modified_gmt":"2024-03-20T19:19:38","slug":"web-conversion-offers","status":"publish","type":"post","link":"https:\/\/www.showcasemarketing.com\/ideablog\/web-conversion-offers\/","title":{"rendered":"The Full List: 23 Varieties of Successful Web Conversion Offers"},"content":{"rendered":"<p>Your website should deliver your highest value and lowest cost business leads. People who find your site are interested in your business. People who stay on your site are engaged and developing trust. People who fill out a form on your site, sharing their contact information in exchange for something of value, are gold.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1406 size-full\" src=\"https:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2013\/11\/web-conversion-offers_700x200-1.png\" alt=\"Web Conversion Offers\" width=\"700\" height=\"200\" \/><\/p>\n<p>To mine gold, your web site needs to offer two things:<\/p>\n<ul>\n<li>One or more registration forms<\/li>\n<li>Relevant content that visitors want<\/li>\n<\/ul>\n<p>Below is the full list of 23 successful web conversion offers, sorted by category:<\/p>\n<div id=\"container\">\n<div class=\"leftCol\">\n<h3>Information Downloads<\/h3>\n<ol>\n<li>White papers<\/li>\n<li>Tip sheets<\/li>\n<li>Software<\/li>\n<li>Apps<\/li>\n<\/ol>\n<h3>Registrations<\/h3>\n<ol start=\"5\">\n<li>Webinar sign-up<\/li>\n<li>Cloud account on your site<\/li>\n<li>Trial request<\/li>\n<\/ol>\n<h3>Activities<\/h3>\n<ol start=\"8\">\n<li>ROI calculator<\/li>\n<li>Webinar attendance<\/li>\n<li>Meet-up attendance<\/li>\n<li>Hack-a-thons<\/li>\n<li>Software usage<\/li>\n<\/ol>\n<\/div>\n<div class=\"rightCol\">\n<h3>Subscriptions<\/h3>\n<ol start=\"13\">\n<li>Newsletter signup<\/li>\n<li>Mailing list signup<\/li>\n<li>Blog or podcast RSS subscription<\/li>\n<li>Social media &#8220;like,&#8221; &#8220;follow&#8221; or &#8220;channel subscription&#8221;<\/li>\n<\/ol>\n<h3>Access<\/h3>\n<ol start=\"17\">\n<li>Contact us<\/li>\n<li>Request a demo<\/li>\n<li>Meeting request<\/li>\n<li>Free consultation<\/li>\n<li>Contest entry<\/li>\n<li>Claim a discount<\/li>\n<li>Inbound call to sales<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div style=\"clear: both;\"><\/div>\n<p>Picking offers for your business is a very important decision and should flow naturally from your marketing strategy. One size doesn&#8217;t fit all. A free trial may make sense for a software developer but not for a business decision-maker. Make sure you have content for all potential buyers.<\/p>\n<p>Keep one more thing in mind:\u00a0<a href=\"https:\/\/www.showcasemarketing.com\/ideablog\/how-to-measure-conversions-in-your-sales-funnel\/\">conversions happen in the buyer&#8217;s mind and only gets measured on your web site<\/a>. To earn a conversion, you first need to prove that your business is trustworthy, honest and helpful.<\/p>\n<h2>What&#8217;s Not on the Web Conversion Offers List<\/h2>\n<p>The following types of helpful web content are not listed as conversion offers because it should just be freely available. Somethings, even some valuable things, you just need to share freely. Make the following content freely available to inform, engage and build customer trust:<\/p>\n<ol>\n<li>Product specs and data sheets<\/li>\n<li>Announcements and press releases<\/li>\n<li>Customer success stories<\/li>\n<li>Endorsements<\/li>\n<li>Infographics<\/li>\n<li>Sizzle videos<\/li>\n<\/ol>\n<p>Are you using other types web conversion offers to generate leads? Share below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website should deliver your highest value and lowest cost business leads. People who find your site are interested in your business. People who stay on your site are engaged and developing trust. People who fill out a form on your site, sharing their contact information in exchange for something of value, are gold. To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,43,4,3],"tags":[32,36,60,34],"class_list":["post-964","post","type-post","status-publish","format-standard","hentry","category-persuasion","category-marketing-2","category-sales","category-web","tag-conversion-rate","tag-marketing","tag-web-design","tag-web-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Full List: 23 Varieties of Successful Web Conversion Offers<\/title>\n<meta name=\"description\" content=\"Your website is likely your best sort of leads, but is it working hard enough? Explore this exhaustive list of web conversion offers for your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.showcasemarketing.com\/ideablog\/web-conversion-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Full List: 23 Varieties of Successful Web Conversion Offers\" \/>\n<meta property=\"og:description\" content=\"Your website is likely your best sort of leads, but is it working hard enough? Explore this exhaustive list of web conversion offers for your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.showcasemarketing.com\/ideablog\/web-conversion-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"Bill Freedman&#039;s Soon to be a Major Trend\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-09T19:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T19:19:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.showcasemarketing.com\/ideablog\/wp-content\/uploads\/2013\/11\/web-conversion-offers_700x200-1.png\" \/>\n<meta name=\"author\" content=\"Bill Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freedman1\" \/>\n<meta name=\"twitter:site\" content=\"@freedman1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/\"},\"author\":{\"name\":\"Bill Freedman\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/41f9dd00ef8489bb4a0ed92d8d94a291\"},\"headline\":\"The Full List: 23 Varieties of Successful Web Conversion Offers\",\"datePublished\":\"2013-12-09T19:08:50+00:00\",\"dateModified\":\"2024-03-20T19:19:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#\\\/schema\\\/person\\\/9ca1625573d9ad9edcde2af04f6862aa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/web-conversion-offers_700x200-1.png\",\"keywords\":[\"conversion rate\",\"marketing\",\"web design\",\"web marketing\"],\"articleSection\":[\"Bill Freedman\",\"Marketing\",\"Sales\",\"Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/\",\"url\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/\",\"name\":\"The Full List: 23 Varieties of Successful Web Conversion Offers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/web-conversion-offers\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.showcasemarketing.com\\\/ideablog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/web-conversion-offers_700x200-1.png\",\"datePublished\":\"2013-12-09T19:08:50+00:00\",\"dateModified\":\"2024-03-20T19:19:38+00:00\",\"description\":\"Your website is likely your best sort of leads, but is it working hard enough? 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